Why does my business need digital marketing?
For a long time, digital and real-world have existed separately. Increasingly, these worlds are blending and instead of two separate experiences, digital is an expected part of any business. As smartphone usage continues to expand, customers expect businesses to have a digital footprint. Whether that’s email, texting, social media, or your website, finding and keeping customers is now a digital experience.
Why do you serve small businesses, primarily contractors?
Local businesses are amazing places run by fantastic people. They care about their clients, employees, and community. Living in a small town in Washington, I understand just how important the community is. My goal is to help local communities and to do what it means to partner with other local businesses.
For all of my career, I’ve worked with landscape and construction contractors and have gotten to know them personally, many of which are my best friends. I want to help these people thrive in the modern economy and achieve their goals.
How can I get the right customers to find me?
I understand there is a difference between customers and the right customer. Using digital marketing, we can work together to identify your customer type and target them so you can get more work with the clients you like best.
I’ve never done marketing, how would I start?
We will start by identifying your business objectives, the work you’re best at, and the clients you can best serve. Once we know who, what and where we can develop a strategy to grow in the areas you want.
Will you help me set up all my accounts?
Yes. In addition to creating the marketing tactics, I can help you with setting up all the tools and resources needed for successful campaigns. These will be all owned by you and portable to whoever you want.
How long until I see results?
I won’t make any false promises. Marketing is a long game. Consistently delivering high-quality valuable information to prospects and customers takes time. I always avoid “vanity metrics” because it’s not about how many people visit your website or like a post on Facebook. I’m all about delivering real results, which is how many of those visitors or likes we convert into customers for your business.
What is digital marketing?
At a high level, it is using digital channels and platforms to deliver your marketing information to customers. This could be email, texting (SMS), social media, SEO, website, blogs, and more.
How is digital marketing different than traditional marketing?
To be honest, they’re not different. Marketing is what you do to communicate with customers what your business has to offer and gain new clients. Digital marketing is a tactic used to deliver these campaigns. In many cases, digital and print marketing are used together to achieve the outcome or goal you desire.
What is SEO?
Search Engine Optimization is how information about your business is structured and delivered to search engines such as Google and Bing. This is done with behind-the-scenes data (for those engines to read it) and optimizing the information on your website or in your business listing for words your customers commonly search. This includes local SEO.
Wait, what is local SEO? How is it different?
Local SEO is the second most important digital marketing tactic for small businesses. There are many places your business needs to be optimized, not just on your website. Updating and managing your listings on Google and Apple Maps, Facebook locations, Yelp, and more help you find more customers in the geographic area you serve. Optimizing your business for these platforms is different than general Search performance.
What is social media?
Typically, this is platforms such as Facebook, Twitter, Instagram, and other similar websites. Social media continues to grow, with new platforms like Snapchat and TikTok quickly moving into the zeitgeist. You don’t have to use all of them, but it is important to find the one your customers use and use it as a tool to find more clients and build better relationships.
What is content marketing?
These are all the places on your website with the information you want your customers to read. This includes the pages on your website such as About Us, Contact, or Services, plus if you have a blog or newsletter.
What is email marketing?
Email is the number one most important marketing tactic. Directly emailing customers, clients, and prospects will increase sales. But, there is a fine balance between offering value and being spam.
Will you just run ads?
No. Maintaining and nurturing your existing customers is just as, if not more, important than finding new clients. Digital marketing is a customer journey, which requires multiple touchpoints across many platforms for any successful campaign. Simply running Facebook or Google ads will not help you find the clients you want and keep your most profitable customers.
I don’t use social media, why should my business?
Social media is just one tool for finding, connecting and nurturing customers. You do not need to use it personally, however, the overwhelming majority of customers you want to reach use it daily.
What are your services?
I am a full-service digital marketing expert. These include:
- Customer data management
- Social media
- Content marketing
- Digital advertising
- Landing pages
- Lead generation
- Marketing automation
- SMS and messaging
Do you build websites?
No. But, I will help you through the process with a qualified website developer and make sure the site is built with marketing and customer experience in mind.
Will you manage my website?
Probably not. I will write, develop, code, and publish marketing information on your website. However, managing the day-to-day operation of the site is best left to an I.T. professional. There are some exceptions we can discuss if needed.
Do I need an app?
Highly unlikely, but depends on your business and clientele. Nearly all businesses will benefit from a great mobile website rather than a mobile app. This is subjective based on what kinds of services and products you offer, though.
Will you make flyers, door hangers, mailers, etc.?
Unlikely. Print marketing requires a specific skillset, much the same as digital marketing. If print marketing is needed for your business or marketing strategy, I will help you find a good print resource and manage the project for you to help with delivering the highest performance.
How much do you charge?
As with everything, it depends. I am happy to work on a per-project or campaign basis, or on retainer and be integrated into your business. If needed, I am happy to work by-the-hour on smaller projects to keep the cost low while we develop your marketing success. Contact me, I’m thrilled to work with you however it is best for you.