Being a leader, manager, and coach is a skill and requires the same focus and attention as learning design or content. However, most of us never work on being a better leader.
Management is the wrong way to look at the role. Instead, we should look to be a leader and a coach to our team of professionals, allowing them to do their best work. This goes for people working in offices and running a crew on a job site. Both want their team to do their best work, more effectively, and are happier at their job.
Becoming a better leader is just as important for me as being a great marketer. Focusing on being a better leader also helped me become a better project manager. Getting the best work out of everyone on a project leads to a better product and a more profitable company.
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