Are You Real? Or Creepy AF? – CorrTek Marketing Mixer #62

In the last few weeks I’ve been working with my brother as he launches his new company. I’ve been floored by two things through this process:

  1. It is remarkably easy to set up basic infrastructure for a small business. In a matter of days we had a website, company email and phones, plus a service to collect credit card payments, send invoices, contracts, and payroll. All of these were turnkey solutions that were configured faster than DNS for his new domain to update.
  2. That I still find service businesses and restaurants that don’t have any of this. Just in the week I had a company ask me to text them a copy of my debit card and ID so they could process a payment. I tried to order food from multiple local restaurants that didn’t have their menu online… anywhere. 

If the last 18 months haven’t convinced these companies to modernize, nothing will. 

My hope is that there is a coming wave of new businesses, with founders that were born into an era of perpetual iteration and will drive their industry forward. This group understands the power of marketing, customer experience, and design lead products. 

Twitter Interlude

Actually, wait one moment

I want to go back to that Tweet and talk about video. For the most part I agree with this sentiment. For technical, complex, or intricate information, I want it in a document. I can read it faster, reference easier, and add it to my own wiki if needed. Plus, as the information changes over time, it is easier to update than a video. 

 Video is not always the best format for your content. Everyone is so desperate for video in their marketing strategy they are often overlooking the user experience. Plus, videos are severely missing accessibility options. 

What I have learned in the last year from the explosion of videos as technical information in the last year is that video is the lazier version. A low production screen recording is easier than writing actual documentation. 

The least you can do is provide a transcript.

This goes double for sales pitches, like what is suggested in this MarketingProfs sponsored post. A guaranteed way for me to cancel my subscription to your service, unsubscribe from your emails, and report your phone number as spam is to send me an unsolicited video message. 

However, if you are interested in using video to grow your personal brand, this is a pretty good starter guide. 

7-Day YouTube Starter Kit

Hot Links

More insight into the path marketing has taken and why I believe we have reached an ethical point of no return. Now that storing and using customer data is a key to increasing revenue, there is very little oversight at businesses to protect their customers. An example of this in my personal life, I recently had a discussion with a business owner who wanted their sales team to call every customer who opened an email more than once to ask them why they keep opening it but not contacting them.

Leading a Life of Wonder & Amazement – Leadership | Coaching | Life

If we wish to truly live, we need to live in our reality. We need to cut the distractions and live within ourselves. In this video I discuss a quote from a poem from Mary Oliver about why we don’t want to live as if we are just visiting this world. 

Visiting this life would be just responding to what happens to us. We need find our calling and pursue the amazement with passion and vigor. Because if we let it pass us by, we will be bitter at the life we missed. 

There are amazing things all around us. You don’t need to travel, own lots of things, or live in a big house. You just simply need to be. Tune your awareness inside. Give yourself space to find it. 

Video transcript

One of the things that I struggle with both personally and professionally, is making sure that I’m spending my time on the right things. I am constantly worried that I’m spending my time on the wrong things that I could be doing something so much better with the very limited amount of time that I have in the day. I’ve been thinking a lot about this recently, as I’ve been spending time with my job professionally, and then what I’ve been doing in my personal life, and it’s summer, and with kids and the kids are getting ready to go back to school. Am I doing Am I doing the right things?

Recently, in one of the articles that I was reading, someone mentioned a poem by the great Mary Oliver titled “When Death Comes”. Very fortunate that I found this poem at this moment. It’s a very famous poem from a very famous poet. I’m going to read a little excerpt from this poem.

“When it is over, I want to say all my life, I was a bride married to amazement, I was a bridegroom taking the world into my arms. When it’s over, I don’t want to wonder if I have made my life something particular and real. I don’t want to find myself sighing and frightened or full of argument. I don’t want to end up simply having visited this world.”

I think that hits on the crux of what has been bothering me the most, I don’t want to end up having just visited this world, that’s line that has really stuck with me.

When reading more about Mary Oliver, I was struck with how she spent her personal time. According to her Wikipedia, she was an avid walker and would use that opportunity to think about her poems, her life, and find inspiration from the nature and the paths that were around her home. She would go on lots of walks, and would even hide pencils and pens and the trees to make sure that she wasn’t without something to be able to write down the thoughts that came to her. And I really felt that because it’s something that I do as well. Whenever I need to make a big decision, I oftentimes just put shoes on and go for a walk. No phone, no headphones, no music, no podcasts, just me and with my own thoughts. Because I need to clear space for myself in order to be able to hear what it is that I want to do. What decision do I want to make? which path Do I need to go down? And I find that time really, really valuable.

But as someone who fills my time and my schedule and my calendar and my to do lists that I overfill them constantly, that I struggled to find the time to make space for myself. And if we can’t make space for ourselves, and how do we expect to learn and make space for other people? How do we expect to be able to find the time and the education merit when we can’t even find the time for ourselves? How can we actually learn from another person? And that’s what really struck me with this poem, both in what I was saying, and being a visitor with this world, and then also Mary Oliver herself and how she spent her time and how important it is to make space for ourselves. In order to be able to clear the air, be able to hear our own thoughts be able to step away and be able to find out what is important to us and what it is that we want to say.

Now to come back to the poem that last line, I don’t want to just be a visitor. When you go on vacation, and you’re a visitor to another place, you don’t that you don’t get to learn that place very well. You spend a lot of time in the tourist areas, those areas are designed for a specific experience, not the “I lived there experience”, but instead to feed the myth about what that area is and not actually represent what it is like to live there to be with it to be inside of that area. You visit the tourist areas, you just fritter away your time breezing through these tourist areas, and no goal in mind, no path that you want to go down and no impression that you want to make on the area. And then you just kind of let the world happen to you.

And that’s what I really love about this poem, that I simply don’t want to be a visitor, that I want to live in amazement and wonder. That we don’t have to leave our space in order to be able to do that, that we simply just need to be with ourselves to listen to what it is that we want to spend the time to absorb the area that is around us to go on those walks to get to know nature to be on those trails. And if we spend the time to do that, we will be surprised at what it is that’s around us. We will be surprised at the beauty and the wonder and the amazement that surrounds us everywhere. And we’ll find inspiration in that and we’ll find direction in that as long as we give ourselves space to see it, to hear it, to taste it. And then the opportunity to be able to live with it. And if we take that time, not just personally but professionally, to live it, to know it, to breathe it, to be in it, to be in the moment to clear that space so that you are actually able to live in that moment. We will be so, so much more successful in finding wonder and amazement as leaders, as parents, as spouses, as friends, we will have that opportunity.

So that’s what I got this time. I’d love to hear what your thoughts are on this topic. Leave a note below wherever you’re watching this video. I would love to see that. That’s what I got this time. I’ll see y’all next time.