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What will your brand be to GenZ | CorrTek Marketing Mixer #22

CorrTek marketing mixer newsletter for February 10 - 14, 2020

When not reading or talking about marketing, I spend most of my time with my nose buried in tech news. For the last 10 years or so I’ve been following a short list of tech podcasts. These are integrated into my daily routine and in the past any day I’ve missed them I’ve felt… Off, for the rest of the day.

On Wednesday I unsubscribed from all of them in favor of new shows.

10 years is a long time to stick with something. There’s nothing against these shows. They still make great content for their audience. Which is why I switched. I realized I wasn’t in their target audience any longer. A decade ago I started listening because I was totally new to tech and I needed something that would keep me up to date on the latest trends. I had my Windows XP Dell and only knew how to run multiple virus scanners after I borked it too bad.

Fast forward to 2020 and I’m a much different person. I’m 100% Linux with a homelab, running several self-hosted services in containers as well as hosting this here site on a VPS. I’ve outgrown these shows. I need more deep info. More niche, targeted, more focused on specific setups and tools that match my new skillsets.

This has caused me to think more about how our content, as marketers, changes over time. Is your audience still the same as it was when you started? Are you still catering to noobs while, thanks to your content, they have evolved into something bigger and better? Can you still serve them? Are you technically capable? Do you have the chops to keep up with their growing skills?

Do you want to?

Onto this week…

This week:

  • To get luck it requires you to take action. Luck doesn’t come to you on the couch.
  • The most comprehensive guide to email automation.
  • Spending time on developing your LinkedIn personal brand. No one else is gonna do it for you.
  • How 2025 is gonna change everything.
  • Get Better Friday – Burnout, hobbies and you.

The myth of luck

This is a great read. I highly encourage you spend some time with it. There are things that we learn over time in our lives. The biggest idea I’ve had challenged in the last few years is the concept of luck. Sometimes luck comes out of nowhere (you win a sweepstakes you didn’t even enter), but that is so rare the odds are nearly inconceivable.

In reality, to get lucky you have to take action. You have to go somewhere, do something or put something into the public. As in this quote from Luke Leighfield:

To get the benefits of luck, you have to take action. Without action, you’re never going to see luck. And you’ll never enjoy the weird, unlikely things that happen when you put something into the world.

Therefore the more stuff you do, the more chances you have of getting lucky. So, whatever you’re doing now… Keep doing it. In fact, do more. If anyone asks why, tell them I gave you permission.

Confidence + action = luck

Email: A Comprehensive Guide (seriously)

This guide is ridiculous and probably one of the best guides I’ve read in a year. If you have been tasked with figuring out an automated or triggered email strategy and are struggling to figure it out, start here. This is also a great guide for someone new or interested in learning about digital marketing.

Email is so powerful and continues to outperform every other channel (especially in B2B). Don’t shrug off the basics. Every time you think, “I’ve been doing this for years, I don’t need…” just stop right there. Time doesn’t equal experience. Experience equals experience. The way you get more experience is being involved, beginning to end, frequently.

38 Automated Emails that Work in 2020

Its all about Brand

Since the beginning of the year, I’ve been pitching that YOU (yes YOU) should be focusing on building your personal brand. This is a great guide for getting started on LinkedIn. Read, save, re-vist occasionally, and get busy.

Earlier I talked about luck. Well, to get lucky you have to take action. So, if you want that new role, a job at your dream company or start your own company, you have to get busy working on your personal brand.

I think this is so important I’m willing to put my time out there, for free, to talk about building a personal brand. Email me at obscurednarration@gmail.com and we can book a meeting, a free hour just to talk about this. I want you to be successful and I’m here to help.

So, what’s stopping you?

How to build a personal brand on LinkedIn in 2020

ABC – Always Be Changing

This week I’ve been thinking a lot about TikTok. No, I’m not talking about how B2B could use it or how you should develop a brand on there (although, worth a shot right?).

Instead I’m thinking about my daughter. She’s a teen and has a HUGE following. So big in fact we’ve been discussing potential monetization strategies – From sponsored posts to product spots to curated ad content. The trouble is that her fans could smell that from a mile away.

I think there’s a huge shake-up coming for marketers with GenZ. Up until very recently social media, web and video advertising has just been a slight tweak to classic TV and print strategies. We took the new tools and found ways for old media to fit. With GenZ, that stuff isn’t going to work. They’ve been raised online. They’re used to always being connected and ads being plastered over every piece of whitespace.

As new platforms come online and GenZ’s distributed attention gets spread thinner and thinner, we need to start talking NOW to the C-Suite and Executive boards about how we’re going to change our approach in 2025 and beyond.

Burnout, hobbies and you | Get Better Friday

Burnout has been an increasingly important conversation. Ignoring it doesn’t make it go away and there are no simple solutions for identifying, managing and curing burnout. As leaders it is also our job to assist our team when they are struggling with burnout, in addition to paying attention to our own feelings and mental state.

Earlier this week I shared an article from Jason Shen that provided some interesting ways to work through burnout. There’s one of the topics I want to cover a little deeper, because I think it’s really important. I highly encourage you to read his post, which includes reconnecting with others, re-framing your goals, finding ways to contribute, plus the topic I want to cover today: Hobbies.

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